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No other company in Canada can boast of having available as much hands-on research experience in people who actually managed media products and advertising campaigns. Claude Heimann, our president, has been a senior research executive with both a publishing company and an international advertising agency, and this direct knowledge of the problems faced by media owners and advertisers is one of our greatest assets.

Here we are. Discover our backgrounds and experience below.

Claude Heimann

Claude Heimann started his career as a general market researcher, but his experiences as the project director for the South African All Media and Product Survey (AMPS) convinced him that his real interest was in the media. This realization led to two years as media and research director for a large international advertising agency followed by almost twenty years as director of research for Reader's Digest, years split almost equally between South Africa and Canada.

Claude has researched media, planned media, bought media and sold media. His joining Totum as a partner in 1990 has allowed him to concentrate on research, an area in which he has received international recognition. Claude's work has been reported in many trade publications and he has spoken at a number of international media research conferences including several Worldwide Readership Research Symposia. He was awarded the South African Marketing Research Association's Gold Medal for a paper entitled, “Does the Medium Influence the Message?”.

At Totum, Claude has produced research for a wide range of clients - from crown corporations to automobile manufacturers; from museums to banking groups; from Information Technology companies to advertising agencies. He has studied world travellers, buyers of classified advertising, dog breeders, church members, brides, mothers, stamp collectors, professionals of every stripe, and many others.

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