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Totum Research Inc

Totum Research can provide the personal service of a small firm combined with the resources of a large organization. We believe that research is a creative and dynamic process through which we can design a project to help your organization develop solutions to marketing problems.

Techniques we can apply in quantitative research include:

· Telephone interviewing

· Online interviewing

· In-home interviewing

· Executive interviewing

· Mail surveys

· Panels

· Mall intercepts

· Passive observation

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In qualitative research, Totum employs a variety of approaches to achieve the project goals. These include:

· Focus groups

· Editorial groups (a Totum innovation)

· Special expert groups

· In-depth one-on-one interviews

Media Research

Media research includes all types of surveys that can impact on the success of any advertising vehicle or other communication channel - print, electronic and outdoor media, or more unconventional approaches to reaching a consumer. Such research can take the form of:

· Audience surveys

· Subscriber surveys

· Circulation studies

· Attitudinal studies

· Positioning research

Whatever form it takes, media research is different from other types of research. The very nature of the event to be measured requires special consideration and hence special skills on the part of the researchers.

Totum Research has the the experience necessary to avoid providing that most dangerous commodity - misleading data. Claude Heimann’s lengthy resume in media research as well as hands on experience in the print and other media provides clients with a unique asset.

Marketing Research

Totum Research can provide comprehensive, professional marketing research services. Extensive experience in design, execution and reporting of both quantitative and qualitative research has shown that clear and innovative thinking can lead to valuable insights.

Marketing research is a flexible tool, but has as part of its arsenal:

· Market description and segmentation analysis

· New product and concept testing

· Tracking studies

· Attitudinal surveys

· Customer satisfaction tests

· Mystery shopper surveys

and a host of others. Totum can undertake any of these assignments, and apply sophisticated sampling theories, state of the art techniques and statistical data analysis to provide actionable data that lead to rational marketing decisions.